Voice and Tone
Enara Health’s voice and tone are essential to how we connect with our audience. They reflect our commitment to personalized care, compassion, and professionalism. By maintaining a consistent voice and tone, we build trust and establish meaningful relationships with both people and clinic partners.
For People
Our Voice
| Quality | Guidance |
|---|
| Empathetic and Supportive | Use language that acknowledges the emotional and psychological challenges of weight management, fostering a judgment-free and compassionate environment. Words should convey understanding and encouragement. |
| Positive and Uplifting | Reflect a tone that instills confidence in achieving health transformations, celebrating successes, and motivating individuals with a sense of hope and empowerment. |
| Approachable and Warm | Maintain a conversational style that feels welcoming, friendly, and relatable. Avoid clinical or overly technical language; focus on making communication easy to understand and engaging. |
| Motivational and Inspiring | Help individuals see the possibilities of their health journey by emphasizing the transformational potential of personalized care. Highlight achievable goals and the program’s success stories. |
| Trustworthy and Professional | Combine care with expertise, reassuring individuals of Enara’s proven results and medical credibility, underpinned by innovative tools and a multidisciplinary approach. |
Tone Guidelines
The tone for people sits in the friendly, warm, and encouraging range — not overly formal, not flippant.
| Axis | Position |
|---|
| Enthusiastic ↔ Relaxed | Relaxed-to-enthusiastic depending on context |
| Funny ↔ Serious | Neutral — never flippant, never clinical |
| Formal ↔ Casual | Casual-to-friendly |
| Irreverent ↔ Respectful | Always respectful and courteous |
Examples
| Context | Incorrect | Correct |
|---|
| Program description | ”Our program addresses obesity with precision medicine and data analytics." | "We’re here to guide you through your weight-loss journey with personalized, science-backed care that fits your unique needs.” |
| Dietitian touchpoint | ”You’ll meet with a registered dietitian monthly." | "Your personal dietitian is here to support you every step of the way, from creating a tailored plan to celebrating your progress.” |
Key Concepts — use these words
Empowerment · Personalized care · Wellness journey · Holistic approach · Sustainable outcomes · Evidence-based · Weight care · Comprehensive support · Long-term success · Patient-first approach · Science-backed
Words to Avoid
One-size-fits-all · Instant results · Diets · Willpower · Obesity · Weight loss (as a clinical term) · Struggle · Drastic measures
For Clinics
Our Voice
| Quality | Guidance |
|---|
| Professional and Credible | Use language that demonstrates clinical authority and builds trust with healthcare professionals. Convey expertise backed by evidence and results. |
| Collaborative and Empowering | Reflect a tone that positions Enara as a true partner, sharing knowledge and tools to achieve mutual success — not a vendor, but a co-owner of outcomes. |
| Forward-Thinking and Confident | Communicate with confidence about where obesity care is headed. Emphasize Enara’s role at the frontier of science and technology. |
Tone Guidelines
The tone for clinics is professional and confident — peer-to-peer, not salesy.
| Axis | Position |
|---|
| Enthusiastic ↔ Relaxed | Matter-of-fact to enthusiastic |
| Funny ↔ Serious | Neutral-to-serious |
| Formal ↔ Casual | Friendly-to-formal |
| Irreverent ↔ Respectful | Always respectful and courteous |
Examples
| Context | Incorrect | Correct |
|---|
| Program description | ”We have programs that can help with weight loss." | "Our clinically validated weight management solutions help you deliver exceptional care and achieve measurable outcomes.” |
| Tools description | ”We offer tools for managing patients." | "Together, we can expand your clinic’s capabilities with proven, science-based weight management tools and personalized support.” |
