Printed Materials
Printed materials are an essential part of Enara’s brand identity, ensuring a professional and cohesive presence in physical formats. This section covers brochures, business cards, flyers, posters, and other marketing materials.
Business Cards


| Element | Specification |
|---|---|
| Size | Standard 3.5” × 2” |
| Front | Enara logo, employee name, title, and contact details |
| Back | Enara logo or co-branding logo |
| Typography | Outfit |
| Font weights | Light – Semi Bold |
| Colors | Clear Day (#ECF6F6) · Teal (#1A667A) · Dark (near-black) |
| Margins | 1.8” horizontal · 0.4” vertical |
Brochures


Usage: Event promotions, service explanations, and referrals.
| Element | Guideline |
|---|---|
| Layout | Balanced composition with brand elements and whitespace for clarity |
| Typography | Outfit with hierarchy: headings, subheadings, and body text |
| Font weights | Light · Regular · Semi Bold |
| Imagery | High-quality, branded photos that reflect Enara’s mission |
| CTA placement | Clear and visible calls to action (website, phone number, QR codes) |
| Colors | Curious Blue (#389FBA) · Purple Mountain’s (#AF77BE) · White Smoke · Dark |