Social Media
Instagram is a vital platform for Enara Health to connect with individuals, showcase brand values, and build a supportive online community.
Content Structure: Grid Aesthetic
Maintain a clean and cohesive grid by alternating between three post types:
| Type | Examples |
|---|---|
| Lifestyle imagery | Rockstar of the month, partner features, testimonials |
| Informative graphics | Tips, recipes, educational content |
| Call-to-action posts | Classes, events, announcements |
Post Types
Static Posts — Covers
Use clean, branded templates for graphics: testimonials, infographics, and educational content.
Post dimensions: 1080 × 1350 px, Ratio 4:5
Logo placement and safe zone:
- Logo positioned at top, standard size 200 × 40 px.
- Safe zone: 135 px from top — no other elements may enter this zone.
- Side margins: 15 px each side.
Typography:
| Level | Size | Weight | Line height |
|---|---|---|---|
| Heading | 70–100 px | Regular – Semi Bold | 100–140% |
| Subheading | 30–50 px | Light – Regular – Semi Bold | 100–140% |
| Content | 32–40 px | Light – Regular | 140% |
| Elements/highlights | 16–32 px | — | — |
Colors and icons:
| Use | Colors |
|---|---|
| Titles, headings, highlights | Black · White · Curious Blue (#389FBA) · Purple Mountain’s (#AF77BE) |
| Content/body | Black · White |
| Containers, CTAs, icons | Curious Blue · Purple Mountain’s · Dark Orange (#FF7B00) |
Icon libraries: Fluentemoji (emoji), Material Symbols (icons)
Elements: Use containers with round edges for highlights, numbers, CTAs. Soft edges add a modern touch aligned with Enara’s aesthetic.
Carousel Posts
Provide step-by-step tips, in-depth insights, or before-and-after stories. Ensure a mix of visuals and text for balance.
Reels
Quick, engaging content: recipes, workout clips, tips, or educational insights.
Post dimensions: 1080 × 1920 px, Ratio 9:16
Safe zone for reels video content:
| Zone | Measurement |
|---|---|
| Top safe zone | 220 px |
| Bottom safe zone | 450 px |
| Visible area height | 1100 px |
| Side margins | 35 px each |
| Bottom additional clearance | 75 px |
The visible area on the profile feed is 1080 × 1350 px (Ratio 4:5).