Logo Guidelines

The Enara Health logo is the cornerstone of our brand identity, symbolizing trust, care, and innovation. To ensure brand consistency and recognition, it is essential to follow these guidelines whenever the logo is used.

Primary Logo

The primary Enara Health logo is designed to represent our core values of compassion and innovation. It is the face of the brand — what customers will recognize and remember.

Default rule: Use the full-color version whenever possible on light, neutral backgrounds. It represents professionalism, trust, and vitality.

Logotype Design

The logo consists of two components:

• Logotype — the wordmark “enara” set in the brand typeface
• Logo mark — the standalone “e” symbol used for app icons, favicons, and compact contexts

Logo Usage

The Enara Health logo is a foundational element of our brand identity. It represents our mission to revolutionize weight management and serves as a visual bridge between our values and our audience. Through thoughtful design, our logo conveys trust, innovation, and compassion, reinforcing the impact we aim to create in the lives of individuals and clinics alike.

These usage guidelines apply across all applications, from digital media to printed materials.

Logo Mark — Favicon and App Icon

As digital touchpoints become central to brand engagement, consistency and clarity in the logo mark are essential across all platforms.

Do

• Use a simplified version of the logo mark for small sizes (e.g., 16×16 pixels).
• Use a scalable vector format for clarity across devices when possible.
• Ensure readability by avoiding complex elements.
• Maintain sufficient contrast to remain visible on various browser themes.

Don’t

• Do not distort or stretch the logo.
• Avoid using the logo on overly busy or textured backgrounds.
• Do not use incorrect colors or gradients that deviate from the brand palette.

Logo Misuse

To preserve the visual identity and reputation of Enara Health, it is essential to maintain the integrity of our logo in all applications.

The examples below illustrate misuse — none of these treatments are acceptable:

The logotype must never be reproduced at resolutions that produce blurring or pixelation.

The logotype must never be given an embossed, raised, or 3D-texture treatment.

The logotype must never be rendered with inverted tones or extreme contrast modifications.

The logotype must never appear faded, ghosted, or at reduced opacity below usable legibility.

Safe Zone

The safe zone — also called clear space — is the area surrounding the Enara Health logo that must remain free of any text, imagery, or graphic elements.

The safe zone equals the height of the lowercase “e” in the logotype on all four sides. No other elements may enter this zone.

Maintaining this safe zone ensures the logo’s clarity, legibility, and ability to stand out in any context.

Co-Branding Lockups

Co-branding lockups ensure that Enara’s logo maintains its integrity and visibility when presented alongside partner brands.

Formats

• Side-by-Side — The most common format. Both logos are aligned horizontally, separated by a dividing line or equal spacing. Use for most digital and print contexts.
• Stacked — Used for vertical layouts. Both brands have proper hierarchy and clear readability.

General principles

• The Enara logo should always be clearly visible and maintain its safe zone when placed alongside partner logos.
• Partner logos should be equal in visual weight but must not overpower or diminish Enara’s branding.
• Maintain brand colors, typography, and spacing to ensure aesthetic balance.

Unacceptable uses

1. Distorting or stretching either logo.
2. Placing logos too close together or without proper safe zones.
3. Using unauthorized colors or modifications.
4. Placing logos over complex backgrounds that affect legibility.

Examples