Logo Guidelines
The Enara Health logo is the cornerstone of our brand identity, symbolizing trust, care, and innovation. To ensure brand consistency and recognition, follow these guidelines whenever the logo is used.
Primary Logo
The primary Enara Health logo should be used whenever possible on light, neutral backgrounds. It represents professionalism, trust, and vitality.
Wordmark
Logo mark
The logo consists of two components:
- Logotype — the wordmark “enara” set in the brand typeface
- Logo mark — the standalone “e” symbol used for app icons, favicons, and compact contexts
Logo Mark — Favicon and App Icon
As digital touchpoints become central to brand engagement, consistency in the logo mark is essential across all platforms.
Logo Usage
The Enara Health logo is a foundational element of our brand identity. It represents our mission to revolutionize weight management and serves as a visual bridge between our values and our audience. Through thoughtful design, our logo conveys trust, innovation, and compassion. These guidelines empower you to confidently apply our logo across various applications, from digital media to printed materials.
Do’s and Don’ts
- Use a simplified version of the logo mark for small sizes (e.g., 16×16 px).
- Use a scalable vector format for clarity across devices.
- Ensure readability by avoiding complex surrounding elements.
- Maintain sufficient contrast on all backgrounds.
- Do not distort or stretch the logo.
- Do not use the logo on busy or textured backgrounds.
- Do not use incorrect colors or gradients.
- Do not reproduce the logo at resolutions that produce blurring.
Logo Misuse
The examples below illustrate unacceptable treatments — none of these are approved uses of the logo.
Safe Zone
The safe zone is the area surrounding the logo that must remain free of any text, imagery, or graphic elements. It equals the height of the lowercase “e” in the logotype on all four sides. Maintaining this space ensures the logo’s clarity and legibility in any context.
Co-Branding Lockups
Co-branding lockups ensure the Enara logo maintains its integrity alongside partner brands.
Formats
- Side-by-Side — Both logos aligned horizontally, separated by a dividing line. Use for most digital and print contexts.
- Stacked — Used for vertical layouts, with clear hierarchy and readability.
General principles
- The Enara logo must always maintain its safe zone when placed alongside partner logos.
- Partner logos should be equal in visual weight but must not overpower Enara’s branding.
- Never distort, recolor, or place logos over complex backgrounds.
