Typography
This section outlines typography guidelines to ensure consistency, readability, and alignment with our brand’s values. By adhering to these standards, we maintain a cohesive and professional aesthetic that resonates across all touchpoints, reinforcing Enara Health’s commitment to clarity and care.
Typefaces
Primary — Outfit
At Enara Health, we’ve chosen Outfit as our primary typeface to embody the essence of our brand. Clean, modern, and approachable, Outfit reflects the professionalism and care that define our mission.
Available weights: Light · Regular · Semi Bold
Why Outfit?
| Quality | Description |
|---|---|
| Approachability | Rounded edges and balanced letterforms create a welcoming, friendly aesthetic aligned with our commitment to compassionate care. |
| Versatility | Clarity and adaptability make it suitable for everything from personal health materials to professional clinic communications — consistent across digital and print. |
| Modern Simplicity | Sleek, contemporary design reflects Enara’s focus on innovation and forward-thinking solutions. |
| Legibility | Excellent readability at all sizes, accessible and clear whether in headlines or body text. |
Secondary — Crimson Pro
Used for editorial contexts, long-form content, and situations requiring a more classic or humanist tone.
Available weights: Light · Regular · Semi Bold
Type Scale
By using Outfit as our typeface, Enara Health communicates with clarity, consistency, and an approachable professionalism that resonates with individuals and clinics alike.
| Level | Scale | Example size | Weight | Line height |
|---|---|---|---|---|
| Display | 2.4× or more | 48px or more | Medium – Bold | 100% |
| Heading | 1.6× | 32px | Medium – Bold | 110% |
| Subheading | 1.2× | 24px | Regular – Semibold | 120% |
| Body | 1× | 20px | Light | 140% |
| Detail | 0.8× | 16px | Light | 120% |
| Small | 0.6× | 12px | Light | 120% |
Usage Rules
- Headlines: Use Medium, Semi Bold, or Bold weights to draw attention and convey strength.
- Subheadings: Use Medium weight for structure and hierarchy.
- Body text: Use Light or Regular weight for clarity and comfort in longer passages.
These guidelines serve as the foundation for consistently creating clear, readable, and impactful brand assets. Visual hierarchy and balance are equally important — guidelines can be adapted when necessary to maintain overall design harmony.
Example — Outfit in Application
The example above shows Outfit applied at Display, Heading, Body, and Detail levels in a real-world co-branded layout for a clinic partner.