Quick Reference
At-a-glance summary of all Enara Health brand decisions. For full context, follow the links to each chapter.
Identity
| Mission | ”To revolutionize weight management through science-backed care, personalized support, and meaningful partnerships.” |
| Vision | ”A healthier world, one individual and one clinic at a time.” |
| Core values | Empathy · Empowerment · Respect for Diversity · Innovation · Service |
Audiences
| Audience | Personality | Key attributes |
|---|---|---|
| People | Motivational · Empathetic · Approachable | Vibrant, warm, supportive |
| Clinics | Professional · Collaborative · Innovative | Modern, trustworthy, credible |
See Brand Identity and Who We Serve.
Colors
| Name | Hex | Audience |
|---|---|---|
| Curious Blue | #389FBA | Clinics (primary) |
| Clear Day | #ECF6F6 | Clinics (secondary) |
| Teal | #1A667A | Both (dark anchor) |
| Purple Mountain’s | #AF77BE | People (primary) |
| Dark Orange | #FF7B00 | People (accent) |
| Blue Gradient | #389FBA → #ECF6F6 | Clinics |
| Purple Gradient | #AF77BE → #FFFFFF | People |
See Color Palette.
Typography
| Typeface | Role | Weights |
|---|---|---|
| Outfit | Primary — all brand touchpoints | Light · Regular · Semi Bold |
| Crimson Pro | Secondary — editorial / long-form | Light · Regular · Semi Bold |
Type scale
| Level | Size | Weight | Line height |
|---|---|---|---|
| Display | 48px+ | Medium – Bold | 100% |
| Heading | 32px | Medium – Bold | 110% |
| Subheading | 24px | Regular – Semibold | 120% |
| Body | 20px | Light | 140% |
| Detail | 16px | Light | 120% |
| Small | 12px | Light | 120% |
See Typography.
Voice and Tone
| Audience | Voice qualities | Words to avoid |
|---|---|---|
| People | Empathetic · Positive · Warm · Motivational · Trustworthy | Obesity · Diets · Willpower · Struggle · Instant results |
| Clinics | Professional · Collaborative · Forward-thinking · Confident | Vague claims, passive language |
See Voice and Tone.
Logo Rules
- Default: Full-color logotype on light, neutral background.
- Safe zone: Height of the lowercase “e” on all four sides — nothing enters this zone.
- Favicon / app icon: Use the standalone “e” mark. SVG preferred.
- Co-branding: Side-by-side or stacked. Equal visual weight. Enara safe zone always respected.
- Never: Distort, stretch, emboss, fade, invert, or apply off-palette colors.
See Logo Guidelines.
Instagram Specs
| Format | Dimensions | Ratio |
|---|---|---|
| Static post | 1080 × 1350 px | 4:5 |
| Reel | 1080 × 1920 px | 9:16 |
| Logo on posts | 200 × 40 px | — |
| Logo safe zone | 135 px from top | — |
See Applications.
Print Specs
| Asset | Size | Typography | Colors |
|---|---|---|---|
| Business card | 3.5” × 2” | Outfit, Light–SemiBold | Clear Day · Teal · Dark |
| Brochure | Various | Outfit, Light–SemiBold | Curious Blue · Purple Mountain’s · White Smoke · Dark |
See Applications.