Color Palette
This section defines the color palette guidelines, offering a cohesive framework for consistent color usage across all brand touchpoints. By adhering to these standards, we ensure that every interaction with our brand reflects the professionalism and care that Enara Health stands for.
The Enara Health color palette is a cornerstone of our brand identity. It establishes the tone of our communication, evokes trust and vitality, and creates a visual language that connects with our audience on a deeper level.
Full Brand Palette
| Name | Hex | Role |
|---|---|---|
| Clear Day | #ECF6F6 | Light background, neutral balance |
| Curious Blue | #389FBA | Primary — clinics; trust, professionalism, innovation |
| Purple Mountain’s | #AF77BE | Primary — people; growth, energy |
| Dark Orange | #FF7B00 | Accent — people; health, renewal |
| Teal | #1A667A | Deep anchor tone, dark text on light backgrounds |
Gradients
| Name | From → To | Usage |
|---|---|---|
| Blue Gradient | #389FBA → #ECF6F6 | Clinic-facing backgrounds and UI |
| Purple Gradient | #AF77BE → #FFFFFF | People-facing backgrounds and UI |
For People
The color palette for individuals is vibrant, warm, and approachable, reflecting care, vitality, and a supportive environment. These colors are designed to evoke positivity and inspire confidence in personal health transformations.
| Color | Hex | Meaning |
|---|---|---|
| Purple Mountain’s | #AF77BE | Represents growth and energy |
| Dark Orange | #FF7B00 | A symbol of health and renewal |
Gradient: Purple Gradient — #AF77BE → #FFFFFF
For Clinics
The clinic-focused palette is professional, modern, and trustworthy, emphasizing reliability and expertise. These colors are designed to resonate with healthcare professionals and convey Enara’s dedication to clinical partnerships.
| Color | Hex | Meaning |
|---|---|---|
| Curious Blue | #389FBA | Reflects trust, professionalism, and innovation |
| Clear Day | #ECF6F6 | Adds balance and neutrality |
Gradient: Blue Gradient — #389FBA → #ECF6F6